Our Philosophy



Concept Financial Group Pty Ltd provides high-quality financial advice to all our clients. To help us provide this high level of service, we take the time to get to know our clients. The first step is to understand your goals, aspirations and current financial situation. If you are seeking limited financial advice on a single issue, we’ll ask just as much as is necessary to be able to provide appropriate advice. However, if you want a detailed financial plan, we’ll conduct a more in-depth analysis of your financial goals, attitude to risk and present financial position – including your income, assets, investments and liabilities.

Before undertaking any work, we will clearly explain the various steps involved in the financial planning process, as well as our fees and charges. We’ll also take the time to answer all your questions. If you are happy to proceed, we will then begin working on a plan for you. If part of our advice involves recommending certain products, we will set out in writing our reasons for suggesting those products so you can ensure you are happy with our recommendations before proceeding.

We can also provide you with contact details for some of our existing clients (with their permission). You can speak with them to find out more about how we work and what their experience with us has been like.

Financial Wisdom


Concept Financial Group Pty Ltd is an Authorised Representative of Financial Wisdom Limited, a widely respected financial planning group. The Financial Wisdom licensed dealer group is wholly-owned, non-guaranteed subsidiary of the Commonwealth Bank Group, one of Australia’s oldest and most trusted financial services organisations.

Through its national network, Financial Wisdom provides advisers with a comprehensive range of services and resources, including:

  • Sophisticated planning tools to help provide effective solutions
  • Product research and customer insights to identify new opportunities in investment, superannuation and insurance products
  • IT and systems support to underpin our outstanding customer service
  • Continuing professional development, training and compliance checks to ensure high-quality advice.

To contact Financial Wisdom directly call 1800 024 864 FREE.

Financial Wisdom Limited ABN 70 006 646 108, AFSL 231138.

The Team



Paul van de Ven

ASIC Adviser identification number: 298223

Paul is the Principal of Concept Financial Group and has thirty years experience in financial services. Over that time he has helped people simplify their financial lives and make good decisions about their money.

Since beginning as a financial planner in 1987, Paul has faced many economic and investment problems developing suitable strategies to meet those challenges making certain his clients continue to meet their financial goals.

Paul has completed a Diploma of Financial Planning and achieved Certified Financial Planner status, Paul is also an accredited member of the Self-Managed Super Fund Association (SMSFA).

Paul commits his experience, knowledge and education to creating and implementing a tailored financial strategy that aims to make your financial future secure and comfortable.

Advanced Diploma of Financial Planning

Certified Financial Planner (CFP)

SMSF Specialist Adviser (SSA™)

I conduct myself ethically and professionally in every aspect of my work and adhere strictly to the guidelines set out in the Financial Services Guide. This guide provides you with information about the advice that we provide, and the Licensee that we represent: Financial Wisdom Limited. Its purpose is to educate you prior to us providing a financial service. You have the right to ask us about our charges, the type of advice we will give and to whom you can complain if you are unhappy. For further details click on the Financial Services Guide link.

Address 33 Teddington Road BURSWOOD WA 6100

Phone (08) 9470 3388

Mobile 0418 915 604

Email paul@conceptfinancial.com.au

Briony Gouldthorp

ASIC Adviser identification number: 69102

Briony has been working in the Financial Services Industry for the past 10 years, in 2009 completed a Bachelor of Commerce at Curtin University, majoring in Accounting and Financial Planning.

Since commencing in the Financial Planning industry Briony has held a variety of roles in Administration, Paraplanning and most recently specialising in Self-Managed Superannuation administration and strategic advice.

Bachelor of Commerce (Curtin University)

I conduct myself ethically and professionally in every aspect of my work and adhere strictly to the guidelines set out in the Financial Services Guide. This guide provides you with information about the advice that we provide, and the Licensee that we represent: Financial Wisdom Limited. Its purpose is to educate you prior to us providing a financial service. You have the right to ask us about our charges, the type of advice we will give and to whom you can complain if you are unhappy. For further details click on the Financial Services Guide link.

Address 33 Teddington Road BURSWOOD WA 6100

Phone (08) 9470 3388

Email briony@conceptfinancial.com.au

Ashley McIntosh

I have been working in the Financial Planning industry for the past 7 years and specialise in superannuation, retirement planning, investments and personal and corporate insurances.

I am a qualified Financial Planner, holding a Graduate Diploma of Financial Planning as well as a Certificate IV in Mortgage Lending (Home and Investment Loans).

I conduct myself ethically and professionally in every aspect of my work and adhere strictly to the guidelines set out in the Financial Services Guide. This guide provides you with information about the advice that we provide, and the Licensee that we represent: Financial Wisdom Limited. Its purpose is to educate you prior to us providing a financial service. You have the right to ask us about our charges, the type of advice we will give and to whom you can complain if you are unhappy. For further details click on the Financial Services Guide link.

Address 33 Teddington Road BURSWOOD WA 6100

Phone (08) 9470 3388

Mobile 0410 604 864

Email ashley@conceptfinancial.com.au